The Power of SEO

By Risa Borsykowsky

We live in an incredible age. Information is obtained at the speed of light. Ask me anything and I will find the answer right now. Long gone are the days when you'd have to blow a ram's horn at the top of a mountain to send a signal. I can communicate with anyone right now. Anything I want to buy, learn, or compare - I can do it right now.

Our lives have been transformed by the Internet - an incredible knowledge base that contains every fact, product, invention, and concept ever recorded since the beginning of time. It enables, creates, and provides instant access to knowledge. It gives us the Power of Now.

There may be thousands of websites that contain the information that you seek, but only a handful will get your attention. These websites hold the power to influence and affect the way you make decisions. The people who deliver this knowledge to you are very powerful. These people are the SEO and SEM consultants.

Successful SEO/M consultants intricately understand the internet. They know what creates a buzz, how to create the buzz, how to keep the buzz buzzing, and how to influence people with the buzz. They know what people want, need, love, and crave. SEO/Ms have incredible power because they create and promote the websites that attract visitors. These websites rule e-commerce; they affect opinions; they rule the Internet. SEO/Ms make this happen.

Successful SEO/Ms don't just have their finger on the pulse of the Internet; they create the pulse that is the internet. There are so many brilliant sites on the web that have penetrated my life and millions of others: Google, Ebay, Craigslist, Netvibes, Snapfish, MySpace, Zillow, Blogger, forums, blogs, news sites, cool tool sites, and so much more.

I remember the first time I performed SEO on a site a three years ago. I did one little thing – I changed the title tag of one of my client's sites to include the keyword phrases we were targeting – “New York Caterers� and “Catering New York.� A few weeks later, the site ranked #3 for those phrases in Google and #1 in Yahoo. I just could not believe it. I so couldn't believe it, I sent an email to Jill Whalen asking her how it could be that I got a site to rank #3 in Google when all I did was change the title tag. That was my first taste of SEO, and it was very powerful.

As a web designer, I know that a great web design won’t get much visibility without SEO/SEM. A site needs a pleasant design, great content, intuitive navigation, good usability, graphics, and cool tools to get people to stay and return, but it needs SEO and SEM to get found and thrive.

The Internet has transformed our lives by giving each person the power to make a difference – whether it’s by participating in an online community, or writing a blog, or creating a website with a cutting-edge way of getting something done, or a new way of presenting information to make a visitor’s experience more meaningful.

A great website with great SEO/M is a powerful combination.

Source:
http://www.marketingpilgrim.com/2006/10/the-power-of-seo.html

Social Media Optimization Services - Best way to Optimize Your Online Business

Ranksmartz offers best social media optimization services for your online business at affordable rates for higher search engine rankings.

Ranksmartz offers best SMO -Social Media Optimization packages for both small and large scale online business. Social Media Optimization is a part and one of the latest techniques used in Search Engine Optimization. SMO includes targeting various Online Social Communities, Bookmarking sites, Blogs, various forums, etc. to target maximum online traffic.

"Our SMO packages cover almost all types of Social Media activities like social bookmarking, blogging, press release syndication, video submissions, forums postings, eBay, My Space, flickr submissions to ensure maximum search engine visibility of your online business" - Ralph

Ranksmartz SMO Services includes:

• Social Bookmarking Services:
  
  Submitting your website URL to online bookmarking websites like: digg.com, delicious.com, reddit.com, etc. Submitted bookmarks are shared with thousands of online users of that bookmarking website.
  
  
• Video Uploading Services:
  
  Video is one of the best way to explain your services/products. We will submit your business related video/add to top video publishing websites like YouTube.com, googlevideos.com, and many more similar websites.
  
  
• Blogging Services:
  
  Starting a new blog of your business is a way to get more traffic and best method to gain baclinks. We will create your blog on top blogging websites like wordpress.com, blogger.com, livejournal.com, etc. These blog websites are very easily crawled by major search engines like google, yahoo, etc. thus best way to get found on search engines.
  
  
• Press Release Submissions Services:
  
  A well written press release when distributed among various online news websites and press rooms can bring a large amount of quality traffic to your websites. We will optimize and submit your company press release to top PR websites like prlog.org, pr.com, etc and we guarantee indexing of your press release content on major search engines within few minutes of submissions.
  
  
• MySpace/EBay Optimization Services:
  
  MySpace Optimization includes creating a profile on MySpace and then optimizing.
  
  EBay promotion basically related to websites selling products etc.
  
  
• Forums Postings:
  
  Forums are web discussion groups where you can start a discussion on any related topic, send suggestions, etc.
  
  
• Image and Documents Uploading Services:
  
  Image and Documents optimization includes adding images to photo sharing websites like flickr, etc and uploading documents to websites like scribd.com, Squidoo
  
  

Ranksmartz also provides web designing, search engine optimization, link building & popularity, article submission services, directory submissions services, search engine submission services, language conversion and many more services.

Link Building and Submission Strategies

Link building is an important element in ranking and promoting your website on the major search engines. Link popularity or Link Building is a measure of both the quantity and quality of sites that link to your website. Quality of link strongly depends on various things like the type of link exchange, method implemented for link exchange

Some important points must keep in mind before implementing Link exchange strategies:

Website Strength

Strength of the website that is pointing towards your website is an important issue in the valuation of links. The best way is to check Google PageRank of that website.

Google pays more attention to a site having high Google PageRank than a website having low PageRank. Higher the Google PageRank, the better is the inbound link.

If a site with a PageRank 8 links to your site, this vote is worth significantly more than a link from a PageRank 3 site. This is because a PageRank 8 site is, in Google's eyes, a more important site than the PageRank 3 site.

Relevancy

Link page or website theme must be relevant to your website theme.If you have website related to tour and travel then you must find link on travel related website. Search engine pays more attention to relevancy these days and they can determine what is relevant and what is not.

Anchor Text

Anchor Text used to link your website is important. Use main keywords or phrases you are trying for rankings as anchor text, but not always the same because at the same time your anchor text must look natural. Sometimes strong websites are beaten within a week due to poor selection of anchor text.

Position of Link

Position of the link on a particular page and number of links on that page decides the value of link. Search engines give more value to the link placed on the top of the page than a link placed at the footer of the page.